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Shopping in Vienna

Our Guide to Shopping in Vienna

September 6, 2018 9:00 am by

Whether you’re look for an original gift for a friend back home or a pretty souvenir for yourself – shopping in Vienna is a real treat. Explore the best shops Austria’s capital has to offer.

Luxury in the city center

The range of shopping options is particularly rich and diverse in Vienna’s historic first district. Here, the main – and most exclusive–shopping streets of Kohlmarkt, Graben and Kärntner Straße form a pedestrianized area known locally as the Golden U, which is right next to the Goldenes Quartier taking in Tuchlauben, Bognergasse, Seitzergasse, and Am Hof. Kohlmarkt is lined with international luxury brands such as Burberry, Dior, Dolce & Gabbana, or Gucci, while Chanel can be found just around the corner at Tuchlauben 1, and Graben is home to stores like Hermès and Tods.

The line-up at the Goldenes Quartier is no less sophisticated. Located in a complex of heritage-listed historic buildings stretching between Tuchlauben and Am Hof, this new development is home to an impressive range of big names including Emporio Armani, Bottega Veneta, Fleurs de Paris, Alexander McQueen and Prada.

Just opposite the Goldenes Quartier, a raft of exclusive brands including Akris, Agent Provocateur, ISCHIKO and Jimmy Choo are taking Tuchlauben by storm.

And on Kohlmarkt in the midst of all this luxury, former Imperial court confectioner Demel (est. 1786) provides a reminder of old Vienna with its sweet treats and eye-catching window displays, showcasing the high art of confectionary. But the Old Town’s attractions go well beyond the traditional. A number of Viennese designers have shops in the First District as well. Highlights include couturiers Michel Mayer, Lena Hoschek and Schella Kann, accessory specialists Robert Horn and Eva Blut, and luxury shoemaker Ludwig Reiter.

Mariahilfer Strasse: Vienna’s longest shopping street

Emperor Franz Joseph used to travel along Mariahilfer Strasse as he shuttled between Schönbrunn Palace and the Hofburg. The section of road that connects the Ringstrasse boulevard and the Gürtel beltway cuts an-almost two-km path between the 6th and 7th Districts. Today it is Vienna’s number one shopping destination and has been partly pedestrianized. This large thoroughfare features broad sidewalks and has attracted hundreds of shops and flagships carrying international brands, with a particular focus on fashion, footwear, accessories and interior design. There are also countless eateries, including cafés, ice-cream shops, fast food restaurants and pizzerias if you fancy a break between shops.

Off the beaten track

A detour from the beaten shopping path is well worth it. A trendy shopping zone and dining scene has sprung up on and around Gumpendorfer Strasse in the 6th district on the south side of Mariahilfer Strasse.

In the 7th District on the north side of Mariahilfer Strasse there is an even greater range of products for individuals to choose from. This district is Vienna’s creative hub. The recently gentrified Baroque and Biedermeier buildings and narrow streets around the Spittelberg quarter are home to a number of retailers.

The nearby MuseumsQuartier fits in perfectly with this creative ambience. MQ Point, next to the main entrance to the MuseumsQuartier, not only sells tickets to the museums but also carries an interesting range of unusual gifts and quirky souvenirs.

Around the Naschmarkt

Il mercato 🍎🍉🍒🥥

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Vienna’s largest market is a mandatory destination for lovers of fine food and drink, featuring fruits and vegetables, meat and fish, cold cuts and cheeses, spices and gourmet vinegar. There is practically nothing that the Naschmarkt doesn’t have. On Saturdays the area adjoining the Naschmarkt is transformed into a flea market where antique dealers and private stallholders sell treasures and trinkets. Kettenbrückengasse, at the end of the Naschmarkt, has established a name for itself as a charming little shopping street in recent years.

Off the city centre

The 2nd District is only separated from the 1st District by the Danube Canal. Just a short stroll over the bridge is designer boutique Song, with collections from international fashion stars such as AF Vandevorst, Dirk van Saene, Veronique Branquinho, Walter van Beirendonck and Delvaux.

The area around the Karmelitermarkt is coming back to life thanks to countless excellent shops and bars. Der Affe und der Bräutigam sets store by stylish and fair kids’ and women’s fashion, Guter Stoff on Glockengasse prints custom logos on organic fair trade t-shirts, while Nagy knits pullovers and dresses from its own wools.

Head just outside Vienna and discover the Designer Outlet Center Parndorf, where you’ll find your favorite designers (and always 30% – 70% discounted!) A shuttle bus service (included with your Vienna PASS) brings you from Vienna’s city centre directly to Parndorf.